Side project of ImJustCreative - logo designer 'for hire'.
Anything Helvetica that comes my way gets dumped here.
LoveHelvetica Flickr Pool where you can submit any art, design or Helvetica based photograph.
After posting this logo yesterday, several of my Twitter buddies tweeted me to say that they felt a few things were off with the spacing. Now, i'll be honest and say that I personally felt there was nothing wrong, but after thinking about it today, I decided to make the amendments they both suggested.
Im in two minds, but can certainly see what they were getting at. This does feel tighter and Im starting to see that the Helvetica font tends to look better with tighter kerning over loose kerning which the other version was.
I also changed the tagline description to Helvetica.
So thanks to @christopherscot and @MillerMosaicLLC for actually coming up with some constructive crititism. Interested to see what the general thoughts are. They certainly got my mind thinking about it.
The original can be found here : New Logo Design Based on Helvetica & New York Subway
From ImJustCreative Logo Portfolio
This is a very recent logo design of mine that was ultimately inspired by all the Helvetica Love and seeing numerous New York Subway signs all set in Helvetica. Very simple, clean and bold.
You can see it on the ImJustCreative homepage in the slideshow as well.