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Helvetica NewYork Subway Style Logo Revision

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After posting this logo yesterday, several of my Twitter buddies tweeted me to say that they felt a few things were off with the spacing. Now, i'll be honest and say that I personally felt there was nothing wrong, but after thinking about it today, I decided to make the amendments they both suggested.
 
Im in two minds, but can certainly see what they were getting at. This does feel tighter and Im starting to see that the Helvetica font tends to look better with tighter kerning over loose kerning which the other version was.

I also changed the tagline description to Helvetica. 

So thanks to @christopherscot and @MillerMosaicLLC for actually coming up with some constructive crititism. Interested to see what the general thoughts are. They certainly got my mind thinking about it.

The original can be found here : New Logo Design Based on Helvetica & New York Subway

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Article posted on: February 19,2009

Written by Graham Smith

Written by Graham Smith

Written by Graham Smith

| In Categories: helvetica imjustcreative logo design subway

5 Comments

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Feb 19, 2009
Garth said...
Yes. This version is better—by far.
Feb 19, 2009
Graham Smith said...
Garth Just to say, just seen your business cards and hey are pretty bloody cool. Do they deliver to the UK?
Feb 19, 2009
Brian said...
Yeah, I like this version a lot better. There is better rhythm with the closeness of the circles and the now tighter kerning of the text.
Feb 19, 2009
Garth said...
@Graham Smith - Thanks! Unfortunately, they don't ship to the UK :(
Feb 20, 2009
Definitely better, I did like the white copy on the dark gray background though. But that's not really part of the mark anyhow :)